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prima:Artificial intelligence: Key for car dealers

During the Premier Auto Summit 2024, Microsoft presented several tools that could make dealerships’ jobs easier

October 12, 2024 - 4:00 PM

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Miguel López, president of Premier Insurance + Warranties, said that the organizers of the Premier Auto Summit 2024 are using AI in their operations and have experienced significant results. (Suministrada)

For car dealers, artificial intelligence (AI) represents an opportunity to facilitate their work, boost social media marketing and even generate efficiencies in their operations, it emerged Thursday during the Premier Auto Summit 2024, organized by Premier Insurance + Warranties.

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