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prima:Dream Team Collectibles leaves the urban center of Vega Baja to enter large shopping malls

The Villanueva-Sánchez siblings talk about the evolution of the business

April 7, 2025 - 5:34 PM

From left: Stephanie, Rafael, and Yeidi Villanueva Sánchez, who are now the owners of the business their parents founded. (Carlos Rivera Giusti)

Four decades ago, Mr. Rafael Villanueva and his wife Lourdes Sánchez opened a small store in the urban center of Vega Baja. Over time, they expanded the concept to shopping centers, and today the company is managed by the second generation.

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