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prima:Hotelier Raúl Bustamante: “There can be no impeccable service without personal interaction”

The next president of the Puerto Rico Hotel and Tourism Association emphasizes the human element in the lodging industry, even as artificial intelligence and other technologies continue to advance

October 12, 2024 - 2:00 PM

Archival note
This content was published more than 2 months ago.
Raúl Bustamante will assume, for the second time, the presidency of the Board of Directors of the Puerto Rico Hotel and Tourism Association (PRHTA). (Suministrada)

While technologies related to artificial intelligence (AI) and robotics are part of the future of the hotel industry, human interaction will remain key to guest services.

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