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prima:How the negotiation for Bad Bunny’s artistic residency took place

We tell you how Bad Bunny got the deal that is now the subject of analysis among entertainment experts

January 22, 2025 - 12:39 PM

Negotiations between Bad Bunny's production and the Coliseo de Puerto Rico for his artistic residency were kept secret for approximately a year. (Stephanie Rojas)

Last week, just as Puerto Rico set its sights on the Fiestas de la Calle San Sebastian, the famous Bad Bunny made history by selling - in about 72 hours - 400,000 tickets for his 30-concert series, as well as some 80,000 lodging packages for travelers interested in enjoying the artist’s latest production in the land of his birth.

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