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prima:“People love advertising”

As part of the Cúspide awards for the best creative work of the year, industry voices reflect on the keys to a good advert

June 28, 2024 - 1:39 PM

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This content was published more than 5 months ago.
One of the finalist campaigns for the awards to be presented this Friday was created by the agency Badillo, Saatchi & Saatchi and turned the singer José Feliciano, blind since birth, as the main figure to promote a safety system of the Toyota brand. (Suministrada)

Contrary to some believe, consumers are not fed up with advertising and are not looking for ways to avoid it, consumers are tired of bad ads that invade their space or are boring, according to publicist Aníbal Quiñones.

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