30 de junio de 2024

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“People love advertising”

As part of the Cúspide awards for the best creative work of the year, industry voices reflect on the keys to a good advert

June 28, 2024 - 1:39 PM

We are part of

One of the finalist campaigns for the awards to be presented this Friday was created by the agency Badillo, Saatchi & Saatchi and turned the singer José Feliciano, blind since birth, as the main figure to promote a safety system of the Toyota brand. (Suministrada)

By Maricarmen Rivera Sánchez

Periodista de Negociosmaricarmen.rivera@gfrmedia.com

Contrary to some believe, consumers are not fed up with advertising and are not looking for ways to avoid it, consumers are tired of bad ads that invade their space or are boring, according to publicist Aníbal Quiñones.