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prima:Puerto Rico bets on international travelers

For the first time in decades, Discover Puerto Rico and the Tourism Company articulate precise strategies to position the Island of Enchantment in Europe and Latin America as a key destination in the Caribbean

January 27, 2025 - 8:48 PM

Puerto Rico Exhibitor at the 2024 International Tourism Fair (Suministrada)

Madrid, Spain - With commercial agreements and results that point to an increase in the number of Europeans arriving in Puerto Rico, the island closed this Sunday what several interviewees described as a productive day during the 45th edition of the International Tourism Fair (Fitur).

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