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prima:Puerto Rico improves its perception as a tourist destination and surpasses competitors in the Caribbean

Public investment through the DMO has contributed to increased traveler interest in the Isle of Enchantment

March 22, 2025 - 4:03 PM

The Live Boricua campaign was launched in 2022 in an effort to highlight Puerto Rico's culture, something that distinguishes the island from other destinations in the Caribbean region, according to Discover Puerto Rico. (Josian Bruno/GFR MEDIA)

The positive perception of Puerto Rico as a tourist destination ranks above that of its main competitors in the Caribbean, including the Dominican Republic, Mexico and Aruba.

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