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prima:Puerto Rico invests almost $2 billion on advertising

While the ad investment in dollars has remained the steady, the industry has diversified into new digital media

May 28, 2024 - 12:32 PM

In the photo, Juan Pablo Jurado, CEO of VML LATAM and Iván Santos, CEO of VML Puerto Rico. (Vanessa Serra Díaz)

When comparing Puerto Rico with the rest of the countries in the Latin American region, the advertising industry remains one of the largest, with an estimated investment of $2 billion, despite the challenges posed by new technologies, according to Ivan Santos, CEO of VML in Puerto Rico.

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