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prima:The strategy behind advertising spending in the primary race

Experts consulted by El Nuevo Día affirm that this is the primary in which the candidates have had the most money to spend, while others affirm that money is not the only element to determine who will win the campaign

May 31, 2024 - 10:19 AM

Archival note
This content was published more than 6 months ago.
Pedro Pierluisi's campaign has spent more money on ads than the rest of the primary candidates for governor. (Jonathan Rodriguez Osorio)

On these days, it is almost impossible to open a social network, turn on the tv or drive around the corner without seeing an ad for the primary contenders going to elections this Sunday.

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