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prima:Tourism invests $1.1 million in new “Verano Infinito” campaign

The agency selected Daddy Yankee as the ambassador of the new strategy to promote Puerto Rico as a tourist destination under the slogan “¡Yo turisteo donde vivo!”

July 11, 2024 - 1:10 PM

During the launch of the Tourism Company's new campaign, the band Viva Nativa participated in the event. (Vanessa Serra Díaz)

The Puerto Rico Tourism Company (CTPR) announced on Wednesday the launch of a new campaign to promote the island’s tourism experiences, “Verano Infinito” (Infinite Summer), which required a public investment of about $1.1 million, said Carlos Mercado Santiago, executive director of the CTPR.

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