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With four years to go before its expiration, the DMO confirms it is seeking to extend its contract with the government

The organization in charge of destination marketing defended that its model “is proven” and that the extension is necessary for long-term negotiations

August 27, 2024 - 1:59 PM

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Con esta iniciativa, el DMO espera “brindar al público local más herramientas para comprender lo que representa la marca”, dijo Leah Chandler, principal oficial de mercadeo de Discover Puerto Rico.

The destination marketing organization (DMO) Discover Puerto Rico is in negotiations with the government to extend the term of its contract, which expires in 2028. (Archivo)

By José Orlando Delgado Rivera

Periodista de Negociosjoseorlando.delgado@gfrmedia.com

Discover Puerto Rico’s vice president of Alliances and Industry Affairs, Ricardo Cortés Chico, confirmed Tuesday that “discussions” with the goverment are currently underway to extend the destination marketing organization’s (DMO) contract with the Puerto Rico Tourism Company (PRTC), despite the fact that the agreement is still four years away from expiration.