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prima:Baskin-Robbins unveils new brand identity and plans to open more stores in Puerto Rico

The ice cream chain, which attracts about three million customers a year on the island, has embarked on a growth plan to consolidate its leadership with an investment of about $11.2 million

November 29, 2023 - 5:52 PM

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This content was published more than 11 months ago.
Juan Antonio “Tony” Larrea, president of Island Creamery Inc (ICI), the exclusive franchise holder in Puerto Rico since 2016, revealed that the company has launched an investment plan of approximately $11.2 million between this year and 2025 to unveil the chain’s new brand identity on the island, remodel some 26 Baskin-Robbins stores across the island and add four new ones. (Carlos Rivera Giusti)

The popular ice cream chain Baskin-Robbins unveiled its new brand identity in Puerto Rico on Monday, a move that is part of an aggressive growth plan that includes renovating current locations and opening more stores on the island.

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