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prima:Why are political candidates moving away from their party brands? Campaign experts weigh in

It is becoming less common to see the symbols, initials, and colors that identify political parties in the propaganda of candidates for elective positions

October 25, 2024 - 1:07 PM

According to experts, the “increasingly independent” and “analytical” electorate explains, in part, why candidates use fewer traditional symbols in their political campaigns. (Carlos Rivera Giusti)

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