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Plastic-Free July campaign

Plastic waste contamination is a serious environmental and public health problem, writes Brenda Reyes Tomassini

July 4, 2024 - 3:47 PM

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This content was published more than 7 months ago.

We are part of

The "Plastic-Free July" campaign has been a catalyst for change since 2011, combining global and local educational strategies that translate into action by raising awareness about simple changes in consumption patterns to make a difference, writes Brenda Reyes (Shutterstock)

By Brenda Reyes Tomassini

Relacionista Profesional y Ambientalista

In 2011, the Plastic-Free Foundation decided to launch an advertising campaign in which 190 countries are now participating to raise awareness about the proper use, handling and disposal of plastic products. In that way, “Plastic-Free July” is a global initiative that also seeks to raise awareness about the adverse impact of these products on the environment.